MAC+MAYA

Role: Design, brand guidelines, brand development

Born as an in-house brand of Nature's Bounty, Mac+Maya was created to keep our beloved furry family members healthy. The brand offers five lines of supplements that help support joints, digestive health, overall nutrition, glossy coats, and reduced stress. The products are vet-formulated, wheat-free, crafted in the USA with globally sourced ingredients, and free of artificial flavors or colors.

Our team knew we wanted to make the brand approachable yet professional, so that consumers would be reminded of their dogs when they looked at our packaging and would think that the supplements are reliable. To achieve this, we chose colors that popped while toning them down to give a hint of seriousness. We then dissected the packaging to create assets from it. The result was a clever and premium branding that leaves smiles on faces.