BARK Marketing Emails and Banners

Role: Designer, art direction

BARK is a company dedicated to dogs, famous for its dog toy subscription, BARKBox. In alignment with its mission, the company decided to launch consumable products such as Bright dental kits and toppers for dogs to stay healthy and happy.

The Consumables design team is briefed by both the growth marketing team and the lifecycle marketing team to design marketing emails and banners that lead to increased customer acquisition and brand awareness.

The designers, under the direction of the creative director, collaborate with the team's copywriter to come up with a concept that intertwines the fun personality of BARK with the dependable nature of canine consumables. Upon the CD's approval of the concept, we look for visual inspirations, design, and then get the final design approved by the marketing teams.

Below are some final results of many emails and banners that led to the growth of BARK!