Jelly Beans

Role: Lead designer, art direction, packaging
Award of Distinction Issued by PAC Global Awards 2023

Nature's Bounty launched Jelly Beans, a fun line of supplements targeting everyone from baby boomers who found the product nostalgic to children who found it delicious. The brand team requested packaging that highlighted the effects of each product and played up the fun, candy-like visuals without coming across as junk food.

The result was this packaging, which is performing well on Amazon!