The Best Bar Ever

Role: Design, brand guidelines, social media content, concept development

The Best Bar Ever is a protein bar brand that believes in the power of real food and nourishing ingredients. The bars are award-winning, chef-inspired, and contain no artificial flavors, sweeteners, or added preservatives.

The brand team asked us to create and elevate assets that focus on the "real food" quality of the bars and clearly communicate the refrigeration requirement of the products.

With this in mind, the branding design team used fruit photography to play up the "real food" personality of the brand. We introduced fridge icons and visuals to remind consumers to refrigerate the bars to prevent them from going bad in room temperature. By incorporating vibrant, fun colors to differentiate the brand from the healthy, natural look of competitors, we were able to elevate the visual identity of BBE.